The final brief of this project I have decided to produce is, “A Marketing Campaign demonstrating Female Empowerment in Motorsport”. I aim to create a sustainable source of educational material that benefits women and girls in realising their potential within a field that is considered a ‘man’s sport’. Moreover, I hope it inspires other designer’s to produce similar campaign materials to help with the wide-spread issue of gender inequality within sport whilst adhering to the future trends of technology. This links to my profound passion for motorsports whilst also working on a project that I would like to take further in years to come.
The task includes producing an accessible user interface and brand that explores the gender inequality within motorsports through social media and web/app design. I will refer to brand guidelines and theories to ensure my project will provide a seamless user experience to my intended demographic. I will further use previous campaigns that I have researched to inspire design trends within my work.
When producing my campaign, I will engage with my audience through cross-platform campaigns within my social media posts and website whilst simultaneously tailoring the posts to each platform. Using the Adobe package and numerous website builder tools (such as Elementor), I will establish a clear brand identity for the motorsport campaign and use up-and-coming movements to experiment with content and trends. Using Adobe will further ensure a consistent identity throughout the entire project by using cloud-based documentation. Using previous knowledge of user experience and marketing strategies, I will ensure the project is successful at promoting female empowerment within motorsport for fans.
Below you can see a Gantt Chart exploring the intended timeframe for the project and all the assets included. As you can see; most of my time will be taken up by creating the content for all the social media posts and designing the layout of the app and website. It will be key to have a lot of editing time at the end of the project to ensure that every element is thought out and is consistent to the planning. The project will only be a success if I stick to my schedule and each part is allowed efficient time to create.
I will refer to my Gantt Chart throughout the entire development process and will be able to comment on its efficiency once completed.