Rooted in Hull visiting The University of Hull Graphic Design Students
Adrian Fisher, the CEO of Rooted in Hull, met with the first cohort of the BA (Hons) Graphic Design students on the 2nd of November 2021 to discuss exciting new developments for his company. The 25 students gathered in the new media centre facilities within the campus university and had an hour-long Q&A session run by Robert Consoli, the Graphic Design programme leader, and a lecturer in Digital Design. They were joined by Jason Hayhurst, lecturer in digital media and Screen subject group director, and Dr. Terry Westby-Nunn who specialises in Television Production. This small group of lecturers want to spread the relationship with Adrian Fisher to other departments and students around the university to become an established partner with the Rooted in Hull family.
Discussed in the meeting were Adrian’s plans for the next step Rooted in Hull can take digitally. He mentioned their core idea of how they can get money/donations from wealthier people to help the lesser off and create a non-judgemental way of delivering goods to support people struggling at the minute. “It’s all about ideas” from the first-year university students and how they can get this message across to the public to help grow the brand’s identity across the local community. Adrian’s key quote from the discussion would be his famous Rooted in Hull slogan about how they’re primarily focused on “business, community, and education.” He made it clear that each element plays an important part when looking at the work the company do at the minute and want to do in the future.
The Rooted in Hull values are heavily related to the COP26 United Nations climate change conference which is an ongoing event in November 2021 which is believed to be the world’s best chance to get runaway climate change under control. Adrian provides an extremely low carbon footprint for the company with their reed beds, solar panels, and compost toilets. It is a modern idea that is environmentally beneficial for the future generations to come. The student’s task is to put their minds together to create a promotion for donations to be welcomed by the people who can afford them. They want to produce an embarrassment-free way of helping families in the surrounding community to eat well and enjoy the simplicity of food in each other’s company.
Rooted in Hull are an urban farm with the community at its core that are food resilient. They’re located in the heart of Hull city centre and provide a space for growing, sharing, and learning about food. Adrian says “Everything we do at Rooted in Hull is about working with the community. Whether we’re educating people about growing food and healthy eating, or enlisting community groups to work on site with us – we’re community led at our very heart.” More information can be found at the following website: https://www.rootedinhull.org.uk/ Adrian is looking forward to seeing what the students can come up with to resolve the continuing issue. Who knows what will become of this beneficial relationship between the two partners.