A rebus is a subset of wit; it is designed to be memorable, engaging, and surprising. Lots of famous company’s already produce riddles throughout their brand identity and advertising. Local organisations however, usually just have the regular standard logo types. Looking at the University of Hull (UoH) branding, I created a rebus to explore three main aspects of their ethos. The U is exploring the hard work and studying towards getting the degree. The H displays the GB partnership that the university share and how this combines into the students lives. The final o in the middle shows the coming together and celebrating that hard work and getting a degree at the end of it. There is a colour and a black & white version so that its clear that the riddle can be effective without the colour.
