Culture Jamming consists of a form of hijacking used to deliver a subversive message. The message will be subverted in a witty or surprising way; essentially anti-corporate capitalism. Following this idea, our aim was to think of a corporation and logo that doesn’t hold great values/operate ethically and satirise the logotype. Then to have this placed on a T-Shirt template to promote the unethical views it portrays. I chose to culture jam the McDonald’s logo with the slogan ‘i’m lovin’ it’. McDonald’s (the same as any fast-food restaurant) can be seen as fattening to some people, especially if eaten multiple times in short periods. To display this thought, I simply changed the slogan to ‘i’m gainin’ it’ instead. Sadly, Photoshop nor Adobe in general did not have the exact font needed so I had to choose the closest to the original.

Bibliography

mirek493557, 2018. McDonalds Arch – Hamburger McDonald’s I’m Lovin’ It Advertising Jingle PNG. [Online]
Available at: https://favpng.com/png_view/mcdonalds-arch-hamburger-mcdonalds-im-lovin-it-advertising-jingle-png/mcKjnVQX
[Accessed 14 December 2020].

stojkovicsrdjan, n.d. White t shirt template vector image. [Online]
Available at: https://www.vectorstock.com/royalty-free-vector/white-t-shirt-template-vector-17134922
[Accessed 14 December 2021].