Design Laws
One of the main design laws that will be used in the designs is Hick’s Law. This is the fact that the time a user takes to decide a choice will increase the more complex decisions there are. To make this time as minimal as possible, there needs to be very few choices on the design and break the more complex tasks into smaller steps, so the user doesn’t get confused. This will avoid overwhelming the user and therefore, a decision can be made swiftly. When designing the products, minimal buttons and information will be used and the menu will be simplified so that it is easy for actions to be carried out. (lawsofux.com, n.d.).
A second design law is Jakob’s Law which explores when users spend time on other sites it means they want yours to work the same way as the others. This is due to memorability and preferences. If we use the familiar ways of working that the user is used to, they can spend more time focusing on the task rather than learning this new system. (lawsofux.com, n.d.).
Call to Action
A call to action will be included on the home screen which will lead users straight to the ticket page. This is an efficient way of people being able to skip potentially time-consuming steps and for people whose sole use of the app/site is to purchase tickets. Below is a simple step-by-step of how simple the call to action process will be which shows exactly how many steps it takes for a user to purchase tickets:
Usability Goals for UI Design
When looking at usability goals for interface design, Don Norman has listed 6 key principles to help produce a good, usable design:
- Visibility
- Feedback
- Constraints
- Mapping
- Consistency
- Affordance
When thinking about adding these to the festival design, we know that audience’s need a form of comfortability and by using recognisable colour schemes and logos, we can keep the user’s attention as they remember what this design is for. Further, keeping these designs consistent on different platforms means the user can once again recognise the design and feel comfortable when browsing. (Pastel, n.d.).
References
lawsofux.com, n.d. Hick’s Law. [Online]
Available at: https://lawsofux.com/hicks-law/
[Accessed 09 03 2022].
lawsofux.com, n.d. Jakob’s Law. [Online]
Available at: https://lawsofux.com/jakobs-law/
[Accessed 09 03 2022].
Pastel, R., n.d. Human-Computer Interactions & Usability. [Online]
Available at: http://cs4760.csl.mtu.edu/2017/lectures/usability/
[Accessed 09 03 2022].