Whilst designing the final low fidelity UI prototype, there were a few rejected designs which had some good features and bad features. These designs helped when looking at feedback for improving the next one.
First Design
The first design produced had a great user interface design in the fact that the colours are easy on the eyes, there isn’t any big blocks of small copy, and it looks professional for a high-class festival. This creative design is only slightly altered when comparing to the final prototype.
The issues with this paper-based prototype are that it is overly complicated with buttons leading the users in directions we don’t want them to go. When testing this prototype, users averaged a 2-minute time increase when reaching the final goal compared to the final design. There is multiple call to action buttons which confuse the user and it’s intimidating to someone who isn’t very familiar with technology. This design needs to be refined to meet the usability goals to create a seamless user experience.
Second Design
The second low fidelity UI prototype created is positive in the fact that it is simple and used very efficient methods of getting the user to use the website and app correctly. Most of the usability goals had good feedback against them and the design was functioning.
However, the user interface was created poorly and became inaccessible for the target audience to find information. The text is small and in a font that was illegible and there where images overlapping key bits of text. For users with sight impairments this will be a major flaw as they won’t be able to access the festival’s initial source for information. Accessibility is key when producing a positive user experience product. The system was kept the same when looking at the final design, but the layout and design needed to be changed.
