To sum up, email marketing consists of acquiring email addresses via lead capture forms on a website, and opening up a separate marketing channel. This email address should be used for the delivery of digital newsletters or email drip campaigns that further promote additional content and offers. This task was a very basic step-by-step tutorial on how to set up an email marketing graphic on our WordPress sites. It was most effective to approach this task individually. I was feeling very confident about this as I have a previous small amount of knowledge on this topic.
The first step was to register at Mail Chimp (https://mailchimp.com/en-gb/?currency=GBP) for a new free account so we can use the portal to access the email addresses signing up to our newsletter. Below you can see a screenshot of my account I created linking to my WordPress blog.
The next task was to install a WordPress plugin called Royal Addons. This allowed for additional widgets for our elementor plugin so we could created the email popup.
We then had to create a basic template that was going to appear whenever someone loaded our blog. This redirected us to elementor where we could use the settings to change what we wanted the popup to say. To save time, we were given an image to use and produced a simple caption to go along with it so we could proceed with getting it onto our blog as we had a limited timeframe. The image of the popup created is below.
The final step was getting this on our site and published so it’s live and can allow for our audience to interact. We had to change the Mail Chimp audience to our specific site to allow the emails to be sent to our list and then we were done. The final step was saving and exporting to our blog. As you can see below this was extremely successful as it works and pops up when you first open the blog site. This only took a few minutes to set up due to certain bits of content being readily available but overall was very easy once we were signed up to Mail Chimp and had the Royal Addons plugin installed.
To conclude the fact that this was successful, I tested the popup by adding in my personal email to the listing which then transferred my details over to Mail Chimp and allowed the site to email updates and newsletters to this email. I am happy that this was so successful and hope this can carry on into my future portfolio work. I agree with the fact that this is an individual task and the only part that needed to be carried out in a group was the final testing.
